Communication - The Most Valuable Skill

Unfortunately, the fear of speaking in public and the lack of practical communication training keep people from ever harnessing its power.

They spend hours (money) trying to learn the next new shiny tool while failing to realise the world has changed. Traditional analytical skills aren’t enough anymore—because now, to be successful, especially as a data consultant, you have to master the art of communication.

This took me so long to understand. I always believed that programming languages and tools were paramount to just about anything regarding contracts.

However, things changed when I learned to bridge the gap between technology and people.

But, my loss is your gain.

Here are five communication frameworks that will save you dozens of painful hours trying to learn communication yourself:

Simon Sinek’s “Start With Why” Framework

Sinek’s framework perfectly encapsulates how to link business objectives to the data you’re working with.

According to Simon Sinek, you must:

1. Start with the WHY: Explain why the project or task is important.
2. Then the HOW: Detail how you plan to achieve the objectives.
3. Finally, the WHAT: Describe what the outcome should be.

This is textbook project communication.

Why does a client need this number?

How do we get the number?

Why does it pertain to business goals?

Technology underpinning human-based goals.

Source: Smart Insights Website

Brene Brown’s “Clear is Kind” Framework

Words to live by:

1. Be clear about your expectations and goals.
2. Provide constructive feedback.
3. Be open to receiving feedback.

Brene Brown holds many accolades and is known for her authentic and empathetic approach to discussing topics often considered taboo.

What can we data practitioners learn from her?

Clarity is key (or “kind”).

Clarity will save you. If you’re not clear on something, have it clarified.

Conversely, be as transparent as possible. Use simple language, speak slowly, and type deliberately.

Too many IT people forget this.

Daniel Goleman’s “Emotional Intelligence” Framework

I was put through emotional intelligence training at an early age. I thought it was a crock heading in, but I left a believer.

1. Self-awareness: Understand your own emotions and how they impact others.
2. Self-regulation: Control your emotions and adapt to changing circumstances.
3. Social skills: Build good relationships, influence others positively, and communicate effectively.

And whether you or I believe it, the World Economic Forum identifies emotional intelligence as one of the skills with the most significant growing demand.

Playing nice with your colleagues and clients - top rung skill by 2025.

Source: https://www3.weforum.org/docs/WEF_Future_of_Jobs_2020.pdf (Opens new window - Page 36)

David Allen’s “Getting Things Done” Framework

Again project 101:

1. Capture: Collect what has your attention.
2. Clarify: Process what it means.
3. Organise: Put it where it belongs.

This can apply to project artefacts, ideas, and even your personal life.

The overarching idea is organisation. Deliberate categorisation of both the physical and mental world.

Now these frameworks and ideals aren’t for everyone. The overarching point of this article is to ensure you do not forget your soft skills as you acquire technical skills.

IT staff are notoriously bad communicators; focusing on your communication skills will set you apart from the pack.